Just as with buying, selling a home is one of the largest financial transactions most people will conduct in their lifetime, which is why 87% of sellers select an agent to be their guide¹.
Real estate agents know how to sell your home quickly and for the best price due to their knowledge of broader market trends and their familiarity with the sale prices of other similar houses nearby.

A skilled agent will:

• Help determine a market-competitive asking price
• Offer recommendations on how to prepare your home to attract attention
• Market your home to people who are most likely to buy your home 
• List your property on the Multiple Listing Service, so buyers can easily find it online
• Represent your needs as the seller and negotiate the best deal possible
• Help you navigate appraisals, inspections, home repairs, title, mortgage, home warranty, insurance, and more 
• Be readily available to take your calls and answer any questions

There are also significant financial advantages to using an agent:

• In 2021, home sales assisted by an agent had a median sales price $120,000 higher than homes offered for sale by the owner².
• Furthermore, the average Coldwell Banker® listed property sells for 20.7% higher than the National Association of REALTORS® average price³.
  You should contact an agent as soon as you begin considering selling as they will provide valuable recommendations before you list your home. Use our Agent Search to find a Coldwell Banker agent near you. 

¹ 2022 National Association of REALTORS® Home Buyer and Seller Generational Trends. ² 2022 National Association of REALTORS® Profile of Home Buyers and Sellers Report. ³ National Association of REALTORS® 2021 Average Sales Price: $368,400.

Intelligent pricing is one of the most critical aspects of a successful sale – no matter how perfect your home is, you’ll miss out on potential buyers if its price doesn’t align with similar properties selling in your market. Your Coldwell Banker® affiliated agent will thoroughly assess your home and optimally price it in relation to market factors and local competition to generate the most interest from buyers and their agents.

Your agent will prepare comparative market analysis (CMA), a report that pulls data from sales activity in your area and offers intelligence on homes similar to yours. The CMA will be used to establish an ideal listing price that both meets your financial needs and appeals to buyers.

Key CMA data includes:

• Comparable properties in your area that recently sold and failed to sell
• Pending sales in your area
• Comparable active listings in your area

Throughout the selling process you are likely to receive competing offers or offers below your asking price. Your Coldwell Banker® affiliated agent will leverage your input and their expertise to negotiate on your behalf, building the strongest possible case for your home to secure top dollar.

You can receive an instant estimate on your home with the CB Estimate® before contacting an agent for a more detailed CMA.

• What you paid
• What you need
• What you want
• What your neighbor says
• What another agent says
• Cost to rebuild today

The value of your property is influenced by what a buyer is willing to pay and what a seller is ready to accept in the current market.

Buyers typically base their pricing decisions on comparing your property to similar properties that have recently sold in the area. In many cases, your first offer is the best one you'll receive.

To maximize your chances of a successful sale, it's crucial to set a competitive market price when we finalize the listing agreement.

Unless your house is nearly new, chances are you'll want to do some work to get it ready to sell. What type and how much work depends largely on the price you're asking, how quickly you want to sell, and of course, the present condition of your home.

Coldwell Banker’s RealVitalize® program can help you make inspiring home improvements with no money up front. With the RealVitalize program, and our association with Angi, you have access to the Angi network of trusted contractors and a dedicated virtual Angi Project Consultant for renovations, updates, and more to maximize your property’s value while you simply pay out of your profits at closing¹.

The majority of homes that take advantage of the RealVitalize® program sell at or above the list price². Speak to your Coldwell Banker® affiliated agent or visit RealVitalize.com for more information.

Minor improvements you may be able to make yourself include:

• Applying new paint in light and neutral colors.

• Keeping your yard and interior free of clutter. Clear as much as you can from your walls, shelves, countertops, closets, refrigerator, and pantry; giving buyers a clean canvas to imagine living in.

• Consider the ”curb appeal“ of everything prospective buyers can see from the street. Keep two key words in mind: neat and neutral. New paint, an immaculate lawn, picture-perfect shrubbery, a newly sealed driveway and potted plants at the front door will show drive-by shoppers that your home is worth scheduling a tour.

• After you've cleaned, try to correct any cosmetic flaws you notice. Regrout tile walls and floors, remove or replace worn-out carpet, and replace dated faucets, light fixtures and handles on your kitchen drawers and cabinets.

¹ Seller must pay for work upon earlier of closing, listing no longer being in effect, or 12 months after completion of the first job. If settlement proceeds are insufficient to cover the RealVitalize project costs, seller must pay the balance within 15 days after closing.

² Based on program data from January 1, 2021 to December 31, 2021. Not a controlled study; results not guaranteed. Execution of a program agreement is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. The RealVitalize logo and service mark are owned by Anywhere Real Estate Group LLC. Anywhere Advisors and franchised offices that are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All property enhancement services are provided by the applicable service provider affiliated with Angi, and not Coldwell Banker or any of its franchisees or affiliates.

Not available in Delaware, Louisiana, North Dakota, Rhode Island or South Dakota.

Online exposure is critical in getting a competitive price and a fast sale for your property. In fact, 87% of home buyers use the internet in their search¹, and more consumers visit Coldwell Banker^® digital platforms than any other national real estate brand². Your agent will capture your property’s most compelling selling points and photos to post your listing on some of the most-visited real estate websites in the world including coldwellbanker.com, realtor.com^®, Zillow, Trulia, Homes.com®, HotPads.com and HomeFinder.com.

Your agent will additionally schedule and stage open houses and private showings, invaluable opportunities for potential buyers to tour your home. A broker’s open house will allow your agent to invite their industry contacts to view your property whereas public open houses are attended by 41% of buyers looking for a new home³. Lastly, your agent can facilitate a virtual open house to reach online homebuyers quickly, wherever they are.

Your home will also be internally shared with our national network of Coldwell Banker^® affiliated agents, creating even more opportunities to match your home with interested buyers. By engaging with our powerful network early on, we take advantage of the initial buzz around new property availability – increasing buyer interest and driving your home’s value perception for a faster sale.

¹ 2022 National Association of REALTORS® Home Buyer and Seller Generational Trends. ² Reflects total website visits for 2021. Comscore 2021 Media Trends. ³ 2022 National Association of REALTORS® Home Buyer and Seller Generational Trends.

Coldwell Banker® is there for you in all aspects of the home sale process. Our primary services ensure you’ll receive complete assistance from start to finish, giving you one-stop convenience.

Title

The title and closing company will research and resolve any title issues before the closing to help ensure your transaction closes smoothly and on time.

Warranty

A Coldwell Banker Home Protection PlanSM provides that extra measure of security that makes buyers feel more comfortable and confident in the purchase of your home.

Mortgage

If you are purchasing another home, your Coldwell Banker affiliated agent can introduce you to trusted lenders across the country that feature low rates, fantastic customer service and a fast, simple process.

Insurance

Your agent can connect you with a local insurance company offering competitive rates on homeowners, condominium, renters, automobile, second home, vacant home and umbrella coverage.

Commercial Services

Highly skilled Coldwell Banker Commercial® professionals offer a full spectrum of office, industrial, land, retail, multi-family and hospitality services.

Real estate professional fees include commissions, which are usually negotiated between the seller and their agent, and license fees